Job Objective
Are you someone who is passionate about branding and marketing software products/solutions. If you are interested in technological innovations and constantly seeking new sources of knowledge, we warmly welcome you aboard. At Crown interactive, we are seeking a Marketing Manager to join our team. In this role, you will be responsible for developing and executing comprehensive marketing strategies to promote the company's products or services, drive customer acquisition and retention, and achieve business objectives. You would oversee various aspects of marketing including brand management, digital marketing, content development, CRM, event marketing, team leadership, budget management, reporting and analysis, and cross-functional collaboration.
Required Skill and Competencies
• Digital Marketing Expertise: Must have a strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media marketing, content marketing, and online advertising.
• Product Knowledge: Ability to understand the software solutions offered by Crown Interactive Ltd is crucial. This includes understanding the features, benefits, and value propositions of the products, as well as how they solve customers' problems.
• Market Research: Being able to conduct thorough market research to understand the target audience, competitors, industry trends, and customer needs
• Analytical Skills: The ability to analyze data and metrics to evaluate marketing performance, track ROI, and make data-driven decisions is critical. This includes proficiency in tools like Google Analytics, CRM software, and marketing automation platforms.
• Content Creation: Strong writing skills for creating compelling content such as blog posts, whitepapers, case studies, and website copy. Additionally, multimedia skills like graphic design, video editing, and photography beneficial for creating engaging content.
• Brand Management: Ability to maintain a consistent brand identity across all marketing channels and ensuring that messaging aligns with brand values and objectives
• Leadership and Team Management: Ability to lead a team, provide guidance and motivate team members to achieve results.
• Communication Skills: Excellent communication skills to effectively convey the company's message to various stakeholders, including customers, prospects, partners, and internal teams.
• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines is important in a fast-paced marketing environment.
• Adaptability and Creativity: Ability to adapt and open to trying new strategies and tactics. Create and develop innovative marketing campaigns that stand out in a crowded marketplace.
• Technical Skills: Technical knowledge of software development processes, coding languages, or the specific technology stack used by the company can be beneficial for understanding the product and communicating effectively with the development team will be an added advantage.
• Customer Focus: Ability to attract and retain customers, have a customer-centric mindset and be able to empathize with the needs and pain points of customers.