Department: Marketing
Location: Lagos, Nigeria
Type: Full - Time
About Us
Crown Interactive is a Nigerian-headquartered software company delivering world-class digital infrastructure solutions for Africa, by Africans. Founded in the UK in 2005 and restructured in 2012 to focus on Africa. We design and implement sovereign digital platforms for governments and critical sectors. With over two decades of experience executing complex projects, we have become Africa's leading partner in sovereign government digital transformation, combining innovation and strong execution to deliver impactful outcomes.
Objectives
Are you someone who is passionate about branding and marketing software products/solutions. If you are interested in technological innovations and constantly seeking new sources of knowledge, we warmly welcome you aboard. At Crown interactive, we are seeking a Marketing Manager to join our team. In this role, you will be responsible for developing and executing comprehensive marketing strategies to promote the company's products or services, drive customer acquisition and retention, and achieve business objectives. You would oversee various aspects of marketing including brand management, digital marketing, content development, CRM, event marketing, team leadership, budget management, reporting and analysis, and cross-functional collaboration.
Skills
- Must have a strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media marketing, content marketing, and online advertising.
- Ability to understand the software solutions offered by Crown Interactive Ltd is crucial. This includes understanding the features, benefits, and value propositions of the products, as well as how they solve customers' problems.
- Being able to conduct thorough market research to understand the target audience, competitors, industry trends, and customer needs
- The ability to analyze data and metrics to evaluate marketing performance, track ROI, and make data-driven decisions is critical. This includes proficiency in tools like Google Analytics, CRM software, and marketing automation platforms.
- Strong writing skills for creating compelling content such as blog posts, whitepapers, case studies, and website copy. Additionally, multimedia skills like graphic design, video editing, and photography beneficial for creating engaging content.
- Ability to maintain a consistent brand identity across all marketing channels and ensuring that messaging aligns with brand values and objectives
- Ability to lead a team, provide guidance and motivate team members to achieve results.
- Excellent communication skills to effectively convey the company's message to various stakeholders, including customers, prospects, partners, and internal teams.
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines is important in a fast-paced marketing environment.
- Ability to adapt and open to trying new strategies and tactics. Create and develop innovative marketing campaigns that stand out in a crowded marketplace.
- Technical knowledge of software development processes, coding languages, or the specific technology stack used by the company can be beneficial for understanding the product and communicating effectively with the development team will be an added advantage.
- Ability to attract and retain customers, have a customer-centric mindset and be able to empathize with the needs and pain points of customers.
Roles
- Create and execute comprehensive marketing plans to drive product awareness, user acquisition, and customer retention.
- Identify and develop marketing channels that will maximize product awareness, user acquisition, and customer retention.
- Collaborate with other departments such as Product Development and Sales to align marketing strategies with overall company objectives.
- Define and maintain the company's brand identity across all marketing channels.
- Ensure consistency in messaging, tone, and visual elements in all marketing materials.
- Monitor brand perception and reputation, and implement strategies to enhance brand image.
- Oversee digital marketing efforts including SEO, SEM, email marketing, social media marketing, and content marketing.
- Utilize analytics tools to track and analyze the performance of digital marketing campaigns and optimize strategies for maximum ROI.
- Stay updated on digital marketing trends and best practices and implement innovative techniques to reach target audiences.
- Plan, create, and distribute engaging content such as blog posts, articles, white papers, case studies, videos, and infographics.
- Ensuring content is optimized for SEO and aligned with target audience interests and preferences.
- Collaborate with internal and external stakeholders to develop compelling content that supports marketing objectives.
- Implement and manage CRM systems to track customer interactions, segment audiences, and personalize marketing communications.
- Develop and execute strategies to nurture leads and drive customer engagement throughout the sales funnel.
- Gather and analyze customer feedback to improve products, services, and marketing strategies.
- Plan and execute events such as webinars, conferences, trade shows, and product launches to generate leads and foster customer relationships.
- Coordinate logistics, manage budgets, and collaborate with vendors and partners to ensure successful event execution.
- Measure the effectiveness of event marketing initiatives and iterate strategies based on feedback and performance metrics.
- Recruit, train, and mentor a team of marketing professionals, fostering a collaborative and high-performance work environment.
- Delegate tasks and responsibilities effectively, setting clear goals and expectations for team members.
- Provide regular feedback, performance evaluations, and professional development opportunities to support team growth and success.
- Develop and manage marketing budgets, allocating resources effectively to achieve marketing objectives within financial constraints.
- Monitor expenses, track ROI, and adjust strategies as needed to optimize budget utilization and maximize results.
- Generate regular reports on key marketing metrics, providing insights and recommendations to stakeholders.
- Conduct market research, competitive analysis, and customer surveys to inform decision-making and identify areas for improvement.
- Use data-driven insights to refine marketing strategies and tactics, continuously optimizing performance and driving business growth.
- Collaborate with cross-functional teams including Sales, Product Development, Customer Support, and Executive Leadership to align marketing initiatives with overall business objectives.
- Communicate effectively with stakeholders, keeping them informed of marketing activities, successes, and challenges.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred.
- Minimum of 5 - 10 years hands on experience.
- Proven experience in marketing roles within the technology or software solution company.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Sales referral bonus incentives.
- Flexible work arrangements.
- Health, wellness, and professional development programs.
If you think you have what it takes to join our dynamic and vibrant team and are eager to
make an impact, we'd love to hear from you. Please click the apply button to submit your
application and also forward your CV to recruitment@cicod.com