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MTN Business says it has added a brand engagement channel to the MTN Mobile Ads platform that will help brands not only to reach and engage their target customers more effectively but also optimise their advertising budget.

It said it added the brand management channel as part of efforts to continuously drive innovation and create value.

Called AdVoice, it said the new channel enabled brands to target and reach MTN subscribers who opt to benefit from a brand’s campaign in exchange for free call time.

“To benefit, a prompt is triggered to such subscribers inviting them to make or complete a call by first listening to a brand’s pre-configured 15 to 30 seconds campaign. Once a subscriber accepts the invitation, and the brand’s ad is heard in full, the subscriber is credited with airtime for a one-minute free call.

“With the AdVoice offering, MTN Business will help brands work with a specified advertising budget and reach a profiled audience – based on location, gender, device, age or other agreed criteria,” MTN said in a statement.

The company said to run a campaign on AdVoice, all that a brand needs to do is to “sponsor” or pre-purchase a specified amount of airtime that will be made available to customers as they consume the service.

According to it, the brand’s pre-recorded 15 to 30 seconds campaign is listened to in full before a subscriber can access the airtime to initiate or enjoy the free-call benefit.

The Head of Corporate Segment Marketing at MTN Nigeria’s Enterprise Business Unit, Mr. Tayo Egunjobi, said the AdVoice offering “is not only in consonance with our vision of creating a bold, new digital world but also in line with our mission of making customers’ lives a whole lot brighter. This is why this new offering holds value for both brands and consumers alike.”

He added, “The AdVoice channel is one of several other direct advertising channels under the MTN Mobile Ads platform, which includes FlashSMS, Robo Call, Y’ello Directory, Notification Channels and a host of others.

“With MTN Mobile Ads, brands can connect with their target customers through any of these channels. MTN Mobile Ads provides brands diverse, easily measurable marketing campaign options that optimise campaign investments and drive better returns on advertising spend.”

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